32% higher conversion

Quotes linked to unformed project planning — with over $200m in projects won by our users.

Design the
unformed.

The visualisation and proposal tool for window, door and building-works specialists.
Render new windows, doors and extensions from a photo, check planning risk, and send a branded quote — in minutes.

Why installers switch

You walk in with a photo. You leave with a signed deal.

Unformed turns a phone photo into a customer-ready brochure with two design options, a quote, and an invoice link — before you leave the driveway. The customer sees what they're buying. You see the deposit hit your inbox. Add the Building Works render for extensions and lofts, and a UK Planning Review, whenever you need them.

32%

More quotes accepted, on average, when installers send an Unformed brochure instead of a PDF.

Based on activity from 4,200+ projects across the UK and US in 2025–2026.

45+ leading manufacturers · 800+ products in the catalog · UK · US

CortizoSchücoAlukReynaersSapaSenior ArchitecturalOriginSmart SystemsComarAluprofKawneerKömmerlingProfineVekaRehauDeceuninckEurocellLiniarSpectusSynsealSash UKAndersenPellaMarvinJELD-WENMilgardSimontonPly GemAtriumMI WindowsLoewenSierra PacificKolbeLincolnWeather ShieldRenewal by AndersenProViaMathews BrothersTherma-TruMasoniteReeb
01 / FEATURE

They see exactly what they're buying.

Photo of the house in. Same house out — with the new windows or doors dropped in true to scale, true to colour, true to the manufacturer. No artist's impression. No 'we'll come back to you'. The customer signs off in the kitchen.

Brands45+
Products800+
Time to render< 1 min
Before / after render
02 / FEATURE

Two choices. One yes.

Quote a master option and an alternate side-by-side. The customer drags a slider, picks the one they like, and the quote updates. You stop sending three follow-up emails.

Options2 per project
CompareDrag slider
FormatWeb brochure
Two options compare
03 / FEATURE

Show them the view from the sofa, morning and night.

A second photo, taken inside the room, becomes a morning interior render and an evening one. Lamps glow, the room dims, the new window stays pixel-true. It's the moment they decide it's worth the spend.

LightingMorning + Evening
From one photoYes
Wow factorHigh
04 / FEATURE

Every job tracked, start to signed-off.

Set milestone dates — survey, manufacture, installation, completion. Move projects through your pipeline from In Progress to Secured. Every stage, every date, and every customer in one place. No spreadsheets. No chasing.

StagesUp to 10
PipelineLive status
IncludesDates + notes
Project timeline
05 / FEATURE

Photo to deposit in under two minutes.

From a phone snap to a signed quote and an invoice ready to send. Itemised line items, VAT or sales tax, auto-numbered invoicing. The deposit request goes out before you leave the driveway.

Time to quote< 2 min
InvoiceAuto-numbered
VAT / Sales taxUK + US
06 / FEATURE

A brochure with your name on it. On their phone in seconds.

Hand them a link. Your logo, your colours, your contact details — wrapped around the renders, the spec, the quote, and the timeline in a scrollable web brochure that looks designed, not generated. Bespoke for every customer. No PDF attachments, no 'did the email come through?'. Just a link they open at the kitchen table.

DeliveryShared web link
BrandedYour logo + name
IncludesRenders + quote + timeline
Bespoke branded brochure
07 / FEATURE

Not just windows. Reimagine the whole job.

Add the Building Works render and visualise extensions, lofts, porches and improvements too. Photo of the house in, the finished works out — built straight onto your real property photo so the rest of the house stays exactly as it is. No drawings to interpret, no artist's impression. The same branded brochure, quote and invoice as a window job.

WorksExtensions + lofts
FromPhoto or drawings
Add-on+£25/mo
Extension render
UK Planning & Building Regs

Planning anxiety, gone.

An AI planning expert reads your scheme, checks it against permitted-development (GPDO) and NPPF rules, researches how your own council has decided similar cases, and hands back a risk-ranked report of what they're likely to flag — and exactly how to fix it. Go into your application knowing where you stand.

  • Permitted-development (GPDO) + NPPF checks on your actual drawings
  • Live research of your council's recent decisions, by postcode
  • A plain-English, risk-ranked report — share it as a branded brochure
  • Built into the same tool as your renders, quotes and invoices

Homeowners

Before you commit to drawings or fees, see whether your project is likely permitted development — and what a council would query.

More for homeowners →

Builders & tradesmen

Walk into the quote already knowing the planning risk. Win the job and protect your margin from costly resubmissions.

More for builders & tradesmen →

Architects & engineers

Sense-check a scheme against GPDO and NPPF in minutes, with live local precedent — a fast second opinion before you submit.

Built around the planning rules of every UK local planning authority — 300+ councils

How it works

Four steps. Two minutes. One closed deal.

01

Snap or upload

A single photo of the property. Phone camera is fine. Drag four corners around each window or door you want to change.

02

Spec the product

Pick a brand and product from the catalog. Set frame colour, glass, hardware. We auto-fill what we can.

03

Render in seconds

Per-object inpainting builds two options at once. Master and alternate. Realistic, plus a stylised version if you want.

04

Share, quote, invoice

One link goes to the customer. They scroll. They pick. You generate the invoice from inside the brochure.

Pricing

Free to start. Fair to scale.

Start with one free render. Early users close up to 32% more building & window contracts* after switching to Unformed — upgrade when the deals start landing.

Building Works render

Win the bigger jobs — extensions, lofts and porches, not just glazing.

+£25
per month · on top of Pro
Requires a Pro plan
  • Photoreal renders of extensions, lofts, porches & improvements
  • Built straight onto your real property photo — the rest of the house stays exactly as it is
  • No photo? Render directly from architect or structural drawings
  • The same branded brochure, quote & invoice as a window job
  • Early users close up to 32% more building & window contracts*
Planning Review

A one-of-a-kind AI planning expert that reviews your scheme before you submit.

+£35
per month · fair use, 10 reviews/mo
Requires a Pro plan
  • Up to 99% more likely to win planning approval* — it tells you exactly what to fix first
  • Reads your drawings and checks them against permitted-development (GPDO) + NPPF rules
  • Live research of how your own council has decided similar cases — by postcode
  • Risk-ranked report: what a council is likely to refuse, and how to fix it
  • Shareable, client-branded planning brochure

*Based on early-user data; individual results vary and are not guaranteed. USD prices are indicative and confirmed at checkout.

Just trying it out, or running a team?
Free
Free
one render — no card required
  • 1 free render
  • See exactly how Unformed works
  • Watermarked share link
  • Email support
  • Upgrade anytime
Start free render
Custom
Custom
for installer teams
  • Everything in Pro
  • Multi-seat (5+ users)
  • White-label brochure
  • Custom catalog ingestion
  • API access
  • Onboarding + dedicated CS
Book a call
From the field

Installers are quoting in minutes.

"We close on the spot now. The customer sees both options on their phone before we leave the driveway."

James WhitlockWhitlock Glazing — Surrey, UK

"Used to take me a whole afternoon to mock up colors in Photoshop. Now the homeowner sees both options before I'm back in the truck."

Jake FosterFoster Sash & Door — Austin, TX

"The interior morning-to-evening render won us a £14k bifold job. The customer had never seen anything like it."

Andy RobertsonRobertson Windows — Edinburgh, UK

"Our acceptance rate went from one in five to one in two. We've stopped sending PDFs entirely."

Carla ReyesPacific Window Group — San Diego, CA

"The Planning Review flagged exactly what our council kept knocking back. We fixed it before submitting and it went through first time."

Priya SharmaSharma Design & Build — Hounslow, UK

"I showed a homeowner their rear extension built onto a photo of their actual house. They signed the contract on the doorstep."

Tom HargreavesHargreaves Building Co. — Leeds, UK

"We used to pay an architect just for a concept drawing. Now I render the addition from the customer's photo and quote it the same day."

Marcus BellBell Brothers Remodeling — Denver, CO
FAQ

Questions, before you ask.

We use per-object inpainting so each pinned window or door is rendered independently. Frame colours, section counts and the rest of the facade are preserved with high fidelity. We see ~94% acceptance from installers on first generation.

Design the unformed.

Render windows, doors and extensions from a single photo, check planning risk, and send a branded brochure, quote and invoice — everything you need to win the job, in minutes.