Unformed is a visualisation and quoting platform that turns a phone photo of a house into a photoreal render, a planning check and a branded quote — for window, door and building-works installers in the UK and US.
Photograph a house on a phone, tap the windows or doors you are replacing, and choose the product from a catalogue of 800+ products across 45+ manufacturers. Each opening is rendered individually onto the customer’s own photo, so the brickwork, the roofline and the neighbouring houses stay exactly as they were. The customer sees their house, not an artist’s impression, which is what lets a decision happen at the kitchen table instead of a fortnight later.
The same photo-first approach for extensions, loft conversions, porches and external improvements, including rendering directly from architect or structural drawings when there is no photo to work from. It turns a scheme a homeowner cannot picture into one they can react to, which is where bigger jobs are won or lost.
Every UK address is checked against the national planning register between the address and the render: conservation areas, Article 4 directions, listed buildings and World Heritage sites. The Planning Review add-on goes further and reads a scheme against permitted-development rules, the NPPF and how the local authority has decided comparable cases. You find out on the driveway rather than eight weeks into an application.
Renders, measurements, specifications, pricing and an invoice arrive as one shareable link carrying the installer’s own company name and logo — not a PDF attachment that ages in an inbox. Two options can be shown side by side so the customer chooses between them instead of deciding whether to buy at all.
A finished job becomes an A5 leaflet showing a house on the same street, before and after, with a QR code back to the full visualisation. It is the one thing in Unformed that is a PDF, because it goes through a letterbox.
Unformed gives every visitor one full render with no card and no call. Tommy Trinder, the best-known quoting tool in the UK window trade, advertises no free trial: its primary call to action is “Book a demo” (checked 23 September 2026). An installer deciding at 9pm between two jobs can have a render out of Unformed before a demo would even be scheduled.
Pro is £49 / month (US $59). Tommy Trinder’s entry plan is £120 + VAT per month (Start plan, one user) (checked 23 September 2026). Both bill monthly and both can be cancelled — the difference is what a one-van fitter has to commit before finding out whether it wins them work.
Every Unformed account can specify from 800+ products across 45+ manufacturers, UK and US. Tommy Trinder’s Start plan includes 15 products on the Start plan. Quoting the product you actually fit should not be a pricing tier.
No other quoting tool for this trade checks the property against the national planning register before the quote is written. It matters in both directions: it catches the listed building you would have quoted blind, and — more often — it tells you that a conservation area alone does not remove the right to replace windows, which is the single most misunderstood rule in the trade and a source of work most installers turn away.
Unformed inpaints each opening individually into the customer’s own photograph rather than dropping a product shot into a template or asking anyone to draw in CAD. Measured across forty renders of real jobs, the pipeline changed only the openings that were marked and left the rest of the building untouched. That is the difference between a picture a homeowner believes and one they discount.
Andy Palmer has family in general construction and helped them grow by focusing on the thing end customers actually want: transparency, and seeing the work before they commit to it. He kept meeting tradespeople who were excellent at building and poor at selling what they build, and Unformed is the tool he wanted them to have — a tech founder’s answer to an industry he thinks has been badly served by ugly, dated software.
Unformed started in 2026 and is built and run from Abu Dhabi, San Francisco and London — which is why the UK and the US are both first-class in the product rather than one being a port of the other: British manufacturers and VAT, American manufacturers and sales tax, in the same tool.
Follow Unformed on Instagram: @unformed.app (UK) and @unformed.app.us (US).
There is no onboarding call and no implementation project. You sign up, upload a photo of a job you are already quoting, and the first render is back in about a minute. Most installers have sent a customer something inside their first session.
Support is by email at support@unformed.app, normally answered within an hour, by the person who builds the product rather than a ticket queue. If it is easier to talk, you can book a 15-minute call — video or phone, whichever suits; a fitter in a van is not assumed to have a Google account.
Renders take about a minute. A planning review takes a few minutes, because it reads your drawings and researches how your council has decided comparable cases. Everything else — the brochure, the quote, the invoice — is instant, because it is a link rather than a document.
The first render is free and needs no card. Pro is £49 / month (US $59), with optional add-ons for building-works renders (+£25 / month (US +$30)) and planning reviews (+£35 / month (US +$45), fair use 10 reviews a month). Monthly plans cancel at any time and there is no setup fee.
No. You can render a real job within a few minutes of arriving, without speaking to anyone. A call is available if you want one, but nothing is gated behind it.
One clear, front-facing photograph of the property, taken on a phone. You mark the windows or doors being replaced and pick the product; no CAD, no measurements and no drawing skill are required.
Each opening is rendered individually into the original photograph, so everything not marked stays as photographed. It is a sales visualisation rather than a manufacturing drawing: accurate enough for a homeowner to decide on, not a substitute for a survey.
No. It tells you what the national planning register records for that address and what a council is likely to flag, so you can price and advise with your eyes open. It is not a planning application, not legal advice, and not a guarantee of approval.
Renders, brochures and quoting work in the UK and US, with USD pricing, sales tax and a US manufacturer catalogue. The planning and conservation checks are England-only, because the underlying public data exists for England and the process differs in Scotland, Wales and Northern Ireland.
Andy Palmer and the team that builds the product — there is no support tier and no ticket queue. Email support@unformed.app and you will normally have a reply within an hour, or book a 15-minute call if it is easier to talk.
On Pro, the brochure carries your company name and logo. The free render is watermarked; nothing else is.
One render, no card. Questions to support@unformed.app.