Unformed is a visualisation, planning and quoting tool for window, door and building-works installers who would rather be on-site than in a Photoshop tab.
We started Unformed after watching too many installers lose deals to a slow follow-up. A homeowner wanted to see what a colour change would look like before signing. Two days later the lead was cold. We built the tool we wanted them to have — fast renders, customer-ready brochures, and the quote already inside the same link. Today it goes further than glazing: render whole extensions, lofts and porches from a single photo, and run a scheme through an AI planning review to see what a council is likely to flag — before it's ever submitted.
A render is only useful if the customer trusts it. We invest in per-object inpainting and tight prompt engineering so what they see is what they get.
Every screen exists to move a deal forward. We delete anything that does not. If a feature needs a tutorial, it needs a redesign.
Drawings happen on a phone in someone's driveway. Speed, offline-tolerance, and a great mobile experience are not optional.