Building a campaign leaflet

Campaign leaflets · 4 min read

A campaign is a printable A5 door-drop built around a render of a real house on the street you are working. The homeowner opens a picture of somewhere they recognise instead of a stock photo. Campaigns are part of Pro at no extra cost.

  1. Start a campaign

    Go to your projects and open the Campaigns tab, then click the “+”. A campaign asks for less than a project: it is a marketing piece, not a job, so there is no client, no survey and no quote.

  2. Name it after the street

    Use the road, not a customer — “Oakwood Drive — No. 14”. You will run several campaigns on different streets and the name is how you tell them apart later.

  3. Photograph the house

    Shoot a property on that street from the pavement, square-on and in even light. A house that looks like its neighbours is worth more than the prettiest one on the road — the point is that the person opening the leaflet recognises the type.

  4. Mark the openings and pick products

    Pin the windows and doors you would replace, then choose the product and frame colour exactly as you would on a real job. This is a normal render — same pipeline, same accuracy.

  5. Lay out the leaflet

    When the render finishes you get a two-sided A5: the render on the front with the street name, and your details, accreditations and a QR code on the back. The QR points at the full interactive before-and-after, so a scan gets a slider rather than a static picture.

Tips

  • Ask the customer whose job you just finished if you can use their house. A real before-and-after beats a render of a stranger’s home, and it avoids awkwardness with neighbours.
  • Fifty doors on one road beats five thousand across a town — density is what makes a door-drop read as local rather than junk.
  • Keep the front to one line of copy. The render is the message.
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